9+ Best Color Changing Lip Balms for a Unique Look


9+ Best Color Changing Lip Balms for a Unique Look

Mood lipsticks, reacting to the pH levels of the skin, offer a personalized tint upon application. This creates a unique shade for each individual, typically ranging from light pink to deeper berry tones. For example, a seemingly clear or pale green balm might transform into a vibrant rose color once applied.

The popularity of these adaptable cosmetics stems from the desire for personalized beauty solutions and a touch of playful surprise. Emerging in the late 20th century, they provide a convenient, single-product option for achieving a natural, yet enhanced lip color. The customized effect adds an element of intrigue and aligns with broader trends in personalized cosmetics. Furthermore, many formulations incorporate moisturizing ingredients, offering lip care benefits alongside aesthetic appeal.

This article will explore the chemistry behind the color change, discuss popular brands and product formulations, and examine the evolution of pH-reactive cosmetics within the beauty industry.

1. pH-reactive dyes

The color-changing property of these lip products relies on pH-reactive dyes. These dyes, also known as halochromic dyes, undergo a molecular change in structure when exposed to varying pH levels. The typical pH range of human skin, slightly acidic at approximately 5.5, triggers this transformation. A common example is Red 27, also known as CI 45410, which appears colorless at a low pH and transitions to various shades of pink and red as the pH increases. This explains why the balm appears different in the tube than on the lips. The dye interacts with the slightly acidic environment of the skin, leading to the characteristic color shift. The intensity of the color change can vary depending on individual skin pH, resulting in a unique shade for each user.

This chemical reaction offers several advantages in cosmetic formulation. It allows for a single product to provide a range of personalized shades, eliminating the need for multiple lipstick colors. The colorless or pale base color of the balm in its container also contributes to the novelty and surprise element. Additionally, the pH-reactive nature of these dyes allows manufacturers to create dynamic and interactive cosmetic products. Formulators often combine different pH-reactive dyes to achieve a broader spectrum of color changes, increasing the visual appeal and customizability of the product. This targeted use of chemistry allows for precise control over the color transformation.

Understanding the role of pH-reactive dyes is crucial for appreciating the functionality of color-changing lip balms. This knowledge helps consumers make informed choices and allows cosmetic chemists to develop innovative products. However, potential challenges include sensitivities to specific dyes. Careful selection of dyes and rigorous testing are necessary to ensure product safety and effectiveness. Further research in this area could explore the use of naturally derived pH-reactive pigments and expand the range of color possibilities, continuing the evolution of this personalized cosmetic category.

2. Personalized color

The hallmark of color-changing lip balms lies in their ability to produce a personalized color. This effect stems from the interaction between the balm’s pH-reactive dyes and the individual’s unique skin pH. Because skin pH varies slightly from person to person, the resulting color transformation is never precisely the same. This contrasts with traditional lipsticks, which provide a uniform color regardless of the user. For instance, one individual might experience a vibrant fuchsia hue, while another, using the same product, might see a softer rose color. This variability stems from subtle differences in skin acidity and alkalinity.

This personalized color aspect contributes significantly to the product’s appeal. It offers a customized cosmetic experience, aligning with broader consumer preferences for personalized products. The element of surprise and discovery further enhances the user experience. One never knows precisely what shade will emerge, creating a sense of anticipation and playfulness. This personalization also offers practical benefits. The subtle color changes often complement the wearer’s natural complexion, creating a harmonious and flattering look. This removes the need for extensive color matching, simplifying the makeup routine.

Personalized color in color-changing lip balms represents a successful integration of cosmetic chemistry and individual biology. While individual responses may differ slightly, the underlying principle of pH-reactive dyes ensures a unique outcome for each user. Challenges remain in predicting the precise color outcome, given the natural variations in skin pH. However, this inherent variability contributes to the product’s distinctive charm and enduring popularity. This phenomenon underscores the continuing evolution of cosmetics, moving towards more personalized and interactive products.

3. Moisturizing Formulas

Moisturizing formulas are integral to the appeal and functionality of color-changing lip balms. Beyond the novelty of the color shift, consumers expect lip care benefits. Hydration plays a crucial role in maintaining lip health and enhancing the overall appearance of the product’s color. A well-formulated balm combines the color-changing novelty with effective moisturization, creating a product that is both aesthetically pleasing and beneficial for lip health.

  • Emollients:

    Emollients, such as shea butter, beeswax, and various plant oils, form a protective layer on the lips, preventing moisture loss and maintaining suppleness. Shea butter, for example, offers rich hydration and helps to soothe chapped lips. The inclusion of emollients ensures that the color change doesn’t come at the expense of lip health. In fact, the moisturizing properties can enhance the final color’s evenness and vibrancy by smoothing the lip surface.

  • Humectants:

    Humectants, like hyaluronic acid and glycerin, attract and retain moisture from the environment, further contributing to hydration. Hyaluronic acid, known for its exceptional water-binding capacity, can significantly improve lip moisture content. This added hydration complements the emollients, creating a synergistic effect that keeps lips soft and hydrated. The presence of humectants ensures that the color-changing effect is displayed on well-hydrated lips, maximizing its visual impact.

  • Occlusives:

    Occlusives, such as petrolatum and lanolin, create a barrier that seals in moisture, preventing evaporation. Petrolatum, a common ingredient in lip balms, provides a highly effective occlusive layer. This barrier effect further enhances the moisturizing properties of the balm, ensuring long-lasting hydration. This is particularly beneficial for individuals living in dry or cold climates, where lip moisture loss is more prevalent. The occlusive layer also provides a smooth surface for the color change to occur, enhancing its visual appeal.

  • Vitamins and Antioxidants:

    Many color-changing lip balms also incorporate vitamins and antioxidants, such as vitamin E and vitamin C. Vitamin E, for example, offers antioxidant protection against environmental stressors, while also contributing to skin conditioning. These ingredients provide additional benefits, promoting overall lip health and protecting against damage. The inclusion of these ingredients demonstrates a commitment to comprehensive lip care, extending beyond basic moisturization. Furthermore, healthy lips provide a better canvas for showcasing the dynamic color change, ensuring the product’s aesthetic appeal.

The synergy of these moisturizing components ensures that color-changing lip balms offer more than just a cosmetic novelty. They provide a functional benefit by maintaining lip health and hydration, which contributes to the overall appeal of the product. The combination of color change and effective moisturization positions these balms as a practical and enjoyable addition to a daily beauty routine. The inclusion of high-quality moisturizing ingredients distinguishes these products from less sophisticated formulations, highlighting the importance of lip care alongside aesthetic considerations. This approach addresses the consumer demand for multifunctional beauty products, further contributing to the popularity and market success of color-changing lip balms.

4. Unique Application Experience

The application of color-changing lip balm offers a distinct sensory experience, differentiating it from traditional lip color products. The initial application often involves a colorless or subtly tinted balm, creating a sense of anticipation. As the balm interacts with the lips’ pH, a gradual color transformation occurs. This dynamic shift in color, visible to the user, adds an element of surprise and personalization not found in conventional lipsticks or glosses. This real-time color development contributes to a sense of engagement and customization, enhancing the overall user experience. For example, applying a green-tinted balm that transforms into a unique pink shade on the lips creates a more interactive and personalized experience compared to applying a standard pink lipstick.

This unique application experience contributes significantly to the product’s appeal. The anticipation of the color change, coupled with the personalized result, adds an element of playfulness and discovery to the otherwise mundane act of applying lip balm. This interactive element distinguishes color-changing balms in a crowded cosmetics market. Furthermore, the gradual color development allows for a nuanced application, providing a level of control over the final color intensity. Repeated applications can deepen the shade, allowing users to tailor the color to their preferences and the occasion. This adaptability differentiates the product from traditional lip color, offering a broader range of looks with a single product. The tactile experience, often enhanced by moisturizing ingredients, further contributes to the overall positive user experience. This combination of visual transformation and sensory appeal solidifies the unique application experience as a key differentiator.

The unique application experience associated with color-changing lip balm significantly contributes to its market appeal and continued popularity. This interactive element distinguishes the product within the broader cosmetics landscape. The combination of anticipation, personalized color development, and tactile pleasure enhances user engagement, fostering a sense of connection with the product. However, the variability in color development based on individual skin pH can present a challenge in managing consumer expectations. Further research and development could focus on refining the color-change technology to provide a more predictable and consistent result while maintaining the element of personalized transformation that defines this product category.

5. Variety of Shades/Finishes

While the personalized color change is a defining feature, the range of available base shades and finishes significantly influences the final appearance of color-changing lip balms. Understanding this variety is crucial for appreciating the versatility and broad appeal of these products. The base shade, though transformed by the pH reaction, plays a crucial role in determining the final color family. Finishes, such as sheer, glossy, or matte, further impact the overall look and feel.

  • Base Shade Influence:

    The initial color of the balm, before the pH-activated transformation, influences the resulting shade on the lips. A yellow base, for instance, might shift to a warm coral or orange tone, while a green base could transform into a vibrant pink or a soft rose, depending on individual pH levels. This interplay between the base shade and the pH reaction allows for a wider range of color possibilities than a single pH-sensitive dye alone could provide. This expands the potential consumer base, catering to diverse color preferences.

  • Finish Variation:

    Color-changing lip balms are available in a variety of finishes, each contributing a unique aesthetic. A sheer finish offers a subtle, translucent color wash, while a glossy finish provides a high-shine, reflective look. A matte finish, on the other hand, offers a non-reflective, velvety appearance. The choice of finish significantly impacts the overall look and can influence the perceived intensity of the color change. For example, a glossy finish might amplify the color shift, making it appear more dramatic, while a matte finish could provide a more subdued effect. This variety in finishes allows users to choose a product that aligns with their desired aesthetic and complements their overall makeup look.

  • Inclusion of Shimmer and Glitter:

    Some formulations incorporate shimmer or glitter particles to add a touch of sparkle and dimension. These particles can be incorporated into the base balm or designed to become more prominent after the color change. The presence of shimmer can influence the final color perception, adding depth and complexity. A gold shimmer in a pink-shifting balm, for example, might result in a warmer, rose-gold hue. The inclusion of shimmer expands the aesthetic possibilities, catering to consumers seeking a more glamorous look. This additional visual element enhances the novelty of the product and further differentiates it from traditional lip balms.

  • Color-Changing Range within a Single Product:

    Some advanced formulations offer a more complex color change, transitioning through multiple shades or exhibiting a gradient effect. This nuanced transformation can create a more dynamic and visually interesting result. For instance, a balm might transition from a sheer green to a light pink, then deepen into a richer berry shade as the pH reaction progresses. This multifaceted color change enhances the personalization aspect and adds an element of surprise, as the final color may not be immediately apparent. This innovative approach expands the creative possibilities of color-changing technology, offering a more sophisticated and dynamic cosmetic experience.

The variety of shades and finishes available in color-changing lip balms enhances their versatility and appeal. This range allows consumers to select products that align with their individual preferences and desired aesthetic. The interplay between base shade, finish, and the dynamic color change offers a unique cosmetic experience, further solidifying the popularity of these products. Continued innovation in this area focuses on expanding the range of color possibilities, finishes, and special effects, further blurring the lines between traditional lip care and decorative cosmetics. This development reflects a broader trend in the cosmetics industry towards multifunctional products that offer both aesthetic and practical benefits.

6. Individual Skin Chemistry

Individual skin chemistry plays a pivotal role in the unique color transformation observed with color-changing lip balms. The interaction between the balm’s pH-reactive dyes and the skin’s natural pH determines the final color. Variations in skin pH contribute to the personalized nature of these products, making it essential to understand the factors influencing skin acidity and alkalinity.

  • Skin pH Variability:

    Skin pH is not uniform across individuals and can even fluctuate on the same person due to factors like diet, environment, and skincare products. This inherent variability directly impacts the color change observed with pH-reactive cosmetics. A slightly more alkaline skin pH might result in a more intense color payoff, while a more acidic pH could produce a softer hue. This dynamic interaction between product and individual skin chemistry is a defining characteristic of color-changing lip balms.

  • Sebum Production:

    Sebum, an oily substance produced by the sebaceous glands, contributes to the skin’s acid mantle. Variations in sebum production can influence skin pH, subsequently affecting the color outcome of pH-reactive lip products. Individuals with oilier skin, characterized by higher sebum production, might experience a different color expression compared to those with drier skin. This underscores the interplay between skin type and the resulting color transformation.

  • Hydration Levels:

    Skin hydration levels can also subtly influence surface pH. Dehydrated skin tends to be slightly more alkaline, potentially affecting the color development of pH-reactive dyes. Maintaining adequate skin hydration is crucial not only for overall skin health but also for achieving the desired color outcome with color-changing lip balms. This highlights the importance of proper skincare practices in maximizing the product’s effectiveness and aesthetic results.

  • External Factors:

    Environmental factors, such as temperature and humidity, can influence skin pH, introducing another layer of variability to the color-change process. Skincare products, particularly those containing exfoliating acids or alkaline ingredients, can also temporarily alter skin pH, impacting the color outcome of pH-reactive cosmetics. Understanding these external influences is essential for managing expectations and achieving consistent results.

The interplay between individual skin chemistry and color-changing lip balms creates a personalized cosmetic experience. While the variability in color outcome contributes to the product’s unique appeal, understanding the factors that influence skin pH allows for a more informed approach to product selection and application. This knowledge empowers consumers to make choices that align with their desired aesthetic and enhances appreciation for the scientific principles underlying this innovative cosmetic category.

7. Long-lasting hydration

Long-lasting hydration is a crucial aspect of color-changing lip balm formulations, significantly impacting both the product’s functionality and user experience. The presence of effective moisturizing agents, such as emollients, humectants, and occlusives, ensures that lips remain hydrated throughout wear. This sustained hydration contributes to several key benefits. First, it improves the overall comfort of the product, preventing dryness and chapping, a common concern with lip products, especially in arid climates. Second, consistent hydration ensures a smooth lip surface, which enhances the even application and color development of the pH-reactive dyes. Dry, flaky lips can lead to uneven color distribution, diminishing the intended effect of the color-changing technology. A well-hydrated lip surface provides an optimal canvas for the color transformation, resulting in a more vibrant and uniform appearance. For example, a balm containing hyaluronic acid can maintain lip hydration for an extended period, ensuring a smooth surface for consistent color development even in dry conditions.

Beyond immediate benefits, long-lasting hydration contributes to the overall health and appearance of the lips. Chronic dryness can lead to lip damage, including cracking and inflammation. By maintaining a hydrated lip surface, these balms provide a protective barrier against environmental stressors. This protective function enhances the long-term health and appearance of the lips, promoting a smoother, healthier canvas for the color-changing effect. Furthermore, consistent hydration enhances the visual appeal of the color change itself. Dry lips can appear dull and lackluster, diminishing the vibrancy of the color. Well-hydrated lips, on the other hand, reflect light more effectively, resulting in a more vibrant and luminous color payoff. This enhanced color vibrancy maximizes the impact of the pH-reactive dyes, contributing to a more aesthetically pleasing result. The inclusion of ingredients like shea butter, alongside humectants, can contribute to both immediate and long-term lip health, supporting the visual impact of the color-changing effect over time.

In summary, long-lasting hydration is an essential feature of effective color-changing lip balms. It contributes not only to immediate comfort and enhanced color payoff but also to long-term lip health and appearance. Formulations that prioritize hydration, through the inclusion of efficacious moisturizing agents, offer a superior user experience and maximize the visual impact of the pH-reactive dyes. Challenges remain in balancing long-lasting hydration with the desired aesthetic finish, particularly in matte formulations. Continued research and development in this area focus on developing innovative moisturizing ingredients and delivery systems that can provide sustained hydration without compromising the desired product aesthetics. This commitment to both form and function is essential for advancing the development of color-changing lip balms and meeting consumer demand for effective and aesthetically pleasing lip care products.

8. Affordable Price Points

Affordable price points contribute significantly to the market accessibility and widespread popularity of color-changing lip balms. The relatively low cost compared to other color cosmetics, such as traditional lipsticks or high-end lip glosses, positions these products as an attractive option for a broad consumer base, including younger demographics and budget-conscious shoppers. This affordability expands market reach, contributing to the product’s mainstream appeal. The combination of novelty, functionality, and accessible pricing creates a compelling value proposition, driving consumer demand. For example, a color-changing lip balm priced competitively with conventional lip balms offers an added value proposition, encouraging purchase even among consumers who might not typically invest in higher-priced color cosmetics. This accessible pricing strategy fosters market penetration and contributes to the product’s widespread adoption.

The affordability of these products also encourages experimentation and repeat purchases. Consumers are more likely to try different shades or finishes without a significant financial commitment. This low barrier to entry fosters product discovery and brand loyalty. Furthermore, the consumable nature of lip balms, combined with their affordability, contributes to recurring sales. As consumers use up their balms, they are more inclined to repurchase, especially if the initial experience was positive. This repeat purchase behavior establishes a sustainable market for color-changing lip balms, supporting ongoing product development and innovation. The low price point also makes these products suitable for impulse purchases, further driving sales volume. Placement of these products near checkout counters or in promotional displays leverages this impulse-buying behavior, contributing to increased sales and market visibility.

The affordability of color-changing lip balms plays a crucial role in their market success. This accessibility expands the consumer base, encourages experimentation, and promotes repeat purchases. While maintaining affordability is crucial for market competitiveness, it also presents challenges in balancing cost-effectiveness with product quality and formulation innovation. Striking a balance between affordability and quality is essential for ensuring long-term market viability and consumer satisfaction. This balance requires careful consideration of ingredient sourcing, manufacturing processes, and packaging choices. Further market analysis could explore the relationship between price sensitivity and consumer preferences within the color-changing lip balm category, providing valuable insights for product development and marketing strategies. This understanding of consumer behavior can help manufacturers optimize pricing strategies while maintaining product quality and fostering continued market growth.

9. Trendy Cosmetic Product

Color-changing lip balm’s status as a trendy cosmetic product stems from a confluence of factors, including its novel functionality, social media influence, and alignment with broader beauty trends. Analyzing these factors provides insights into the product’s market appeal and cultural relevance within the beauty industry.

  • Novelty and Uniqueness:

    The color-changing property differentiates these balms from traditional lip care and color cosmetics. This novelty attracts consumer interest, driving initial purchases and generating social media buzz. The element of surprise and personalization associated with the color transformation adds to the product’s allure. Examples include the unexpected shift from a seemingly clear balm to a vibrant pink or the subtle transition from a pale green to a personalized berry hue. This visual transformation captures attention and differentiates the product from more conventional lip care options.

  • Social Media Influence:

    Social media platforms play a significant role in propelling cosmetic trends. Color-changing lip balms have benefited from viral videos and influencer endorsements, amplifying their visibility and desirability. Demonstrations of the color transformation process, often featuring before-and-after comparisons, generate significant online engagement. This social media exposure creates a sense of community around the product, further fueling its popularity. Examples include viral TikTok videos showcasing dramatic color changes and Instagram posts by beauty influencers featuring specific brands or shades. This online visibility translates into real-world demand, solidifying the product’s trendy status.

  • Alignment with Broader Beauty Trends:

    The popularity of color-changing lip balms aligns with broader beauty trends emphasizing personalization and natural enhancement. These products offer a customized color experience, catering to individual preferences. The subtle color changes often enhance the wearer’s natural lip color, creating a “your lips, but better” effect. This resonates with current beauty ideals that prioritize natural-looking makeup. Examples include the growing demand for personalized skincare and makeup solutions, as well as the increasing popularity of “no-makeup makeup” looks. Color-changing lip balms fulfill these consumer desires by offering a personalized yet natural-looking lip enhancement.

  • Accessibility and Affordability:

    The relatively low cost of color-changing lip balms, compared to other color cosmetics, makes them accessible to a wider consumer base. This affordability contributes to the product’s widespread adoption and viral popularity, particularly among younger demographics. The combination of novelty, functionality, and accessible pricing creates a compelling value proposition. This accessible price point also facilitates impulse purchases, contributing to market saturation and trend reinforcement. Examples include strategically placed displays in drugstores and online retailers that highlight the product’s affordability and encourage impulse buys. This accessibility further solidifies the product’s trendy status by making it readily available to a wide audience.

The convergence of these factors establishes color-changing lip balm as a trendy cosmetic product. The product’s novelty, amplified by social media and aligned with current beauty preferences, combined with its affordability, creates a powerful formula for market success. However, the cyclical nature of trends suggests that maintaining long-term market relevance requires continued innovation and adaptation to evolving consumer preferences. This ongoing evolution within the color cosmetics market underscores the importance of understanding and responding to the dynamic interplay of factors that contribute to a product’s trendy status.

Frequently Asked Questions

This section addresses common inquiries regarding color-changing lip balms, providing clear and concise information to enhance understanding of these products.

Question 1: How does color-changing lip balm work?

Color change is achieved through pH-reactive dyes. These dyes respond to the slight acidity of the skin, transforming from their original color to a personalized shade upon application.

Question 2: Are color-changing lip balms safe for regular use?

Reputable brands utilize FDA-approved dyes. However, individuals with known sensitivities to specific dyes should always check the ingredient list before use.

Question 3: Does the color change last all day?

The color’s intensity and longevity depend on individual skin pH and environmental factors. Reapplication might be necessary to maintain the desired color throughout the day.

Question 4: Can color-changing lip balm replace traditional lipstick?

While these balms offer a personalized color enhancement, the resulting shade is typically sheerer than traditional lipstick. The choice depends on individual preferences and desired look.

Question 5: Do all color-changing lip balms offer moisturizing benefits?

Many formulations incorporate moisturizing ingredients. However, it’s essential to review the product’s ingredient list to ensure it aligns with individual hydration needs. Look for ingredients like shea butter, hyaluronic acid, or beeswax.

Question 6: Why does the color vary from person to person using the same product?

Skin pH differs slightly among individuals. This variation in acidity influences the dye’s reaction, resulting in unique color expressions even with the same product.

Understanding the science behind color-changing lip balms and their specific formulations empowers consumers to make informed choices. Always refer to product packaging and ingredient lists for specific details.

The subsequent section delves into the leading brands and product offerings currently available within the color-changing lip balm market.

Tips for Selecting and Using Color-Changing Lip Balms

Maximizing the benefits and enjoyment of color-changing lip balms requires careful product selection and application. The following tips offer guidance for navigating the diverse market offerings and achieving desired results.

Tip 1: Understand Ingredient Lists: Scrutinizing ingredient lists allows identification of potential allergens or irritants. Individuals with sensitivities should avoid products containing known triggers. Prioritizing hypoallergenic formulations minimizes adverse reactions.

Tip 2: Consider Skin Tone: Base color and anticipated color shift should complement individual skin tones. Certain shades might enhance cool tones, while others flatter warmer complexions. Experimentation often determines optimal pairings.

Tip 3: Assess Desired Finish: Product finishes, from sheer to matte, impact the final look. Sheer finishes offer a subtle wash of color, while matte finishes provide a more opaque appearance. Selection depends on desired aesthetic.

Tip 4: Evaluate Moisturizing Properties: Prioritize formulations containing emollients like shea butter or beeswax for optimal lip hydration. This ensures lip health and enhances the color change’s visual impact.

Tip 5: Read Product Reviews: Consulting online reviews offers insights into product performance, color payoff, and longevity. This information facilitates informed purchasing decisions and manages expectations.

Tip 6: Start with Subtle Shades: For first-time users, beginning with a subtler color-changing range allows for comfortable acclimation. This approach minimizes the risk of overly dramatic or unexpected color transformations.

Tip 7: Experiment with Layering: Color-changing lip balms can be layered over or under other lip products to create diverse effects. Layering over lipstick can add a subtle shift in hue or enhance shine. Applying under a matte lipstick can add a hydrating base.

Careful product selection and application optimize color payoff and user experience. By considering these tips, individuals can maximize the benefits of color-changing lip balm technology while ensuring lip health and achieving desired aesthetic outcomes.

The following conclusion summarizes the key aspects discussed within this comprehensive exploration of color-changing lip balms.

Conclusion

Color-changing lip balms represent a convergence of cosmetic chemistry and personalized beauty trends. This exploration has highlighted the science behind pH-reactive dyes, the influence of individual skin chemistry on color outcomes, and the importance of moisturizing formulations in enhancing both lip health and product performance. Variety in shades and finishes, combined with affordable price points, contributes to market accessibility and widespread appeal. The unique application experience, characterized by a dynamic color transformation, further differentiates these products within the broader cosmetics landscape. Furthermore, the influence of social media and alignment with current beauty ideals contribute to the product’s trendy status.

Continued innovation in formulation and color-change technology promises further evolution within this product category. Exploration of naturally derived pH-reactive pigments and advancements in long-lasting hydration formulations represent potential areas for future development. Ultimately, color-changing lip balms offer a unique blend of science, personalization, and aesthetic appeal, solidifying their position within the dynamic and ever-evolving world of cosmetics. Further research into consumer preferences and the long-term impacts of pH-reactive dyes on lip health will contribute to a more comprehensive understanding of these products and inform future innovation within this personalized cosmetic category.