Registering a business for Application-to-Person (A2P) 10-digit long code (10DLC) messaging campaigns typically requires an Employer Identification Number (EIN). However, some sole proprietors operate without one. This situation presents unique challenges when seeking carrier approval for 10DLC messaging. For example, a small, home-based business owner using a personal social security number for business activities may encounter difficulties navigating the 10DLC registration process. This is because carriers use the EIN to verify business legitimacy and prevent spam and fraudulent activities.
Verifying businesses without an EIN becomes more complex, potentially delaying campaign launch and hindering effective communication with customers. This verification process is critical for maintaining the integrity of the A2P 10DLC ecosystem. The rise of 10DLC messaging as a preferred channel for business communication necessitates clear guidelines and processes, even for smaller entities. These measures are crucial for ensuring a trustworthy and reliable messaging environment for both businesses and consumers. Without proper verification, the risk of spam and fraudulent messaging increases, undermining the value and effectiveness of this communication channel.
