braze

6+ Key Braze Event Properties You Need

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event properties braze

6+ Key Braze Event Properties You Need

In Braze, custom attributes attached to events provide granular data about user actions within a mobile or web application. For example, a “purchase” event might include attributes like “item name,” “price,” and “currency” to provide a complete picture of the transaction. This rich data set allows for highly targeted user segmentation and personalized messaging.

Leveraging these granular details enables marketers to create dynamic user segments based on specific behaviors and preferences. This leads to more relevant and effective campaigns, improved user engagement, and ultimately, better business outcomes. Historically, simpler analytics platforms offered limited event tracking, hindering the ability to understand nuanced user behavior. The evolution to rich event attribute tracking has significantly enhanced the sophistication of customer engagement strategies.

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9+ Best Braze Custom Event Properties & Examples

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braze custom event properties

9+ Best Braze Custom Event Properties & Examples

Within the Braze customer engagement platform, attributes attached to specific user actions allow for granular segmentation and personalized messaging. For instance, when a user completes a purchase, data such as the purchased item’s name, price, and category can be captured and associated with the purchase event. This detailed information empowers tailored communications based on individual user behavior.

This level of detailed data collection allows for more effective targeting and personalization. By understanding the nuances of user interactions, marketers can create highly relevant campaigns that resonate with individual users, driving engagement and conversions. Historically, such individualized communication relied on broad demographic data. The ability to leverage these specific attributes represents a significant advance in targeted marketing capabilities, enabling a shift from generic messaging to highly personalized experiences.

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7+ Best Braze Canvas Entry Properties & Examples

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braze canvas entry properties

7+ Best Braze Canvas Entry Properties & Examples

Within Braze Canvas, the attributes associated with an individual’s entry point dictate the personalized user journey. For example, a user clicking a specific link in an email might have different entry attributes compared to a user entering from a push notification. These attributes could include the campaign source, the specific message variant, or any custom data passed at the time of entry.

Leveraging these individual-level entry characteristics allows for highly tailored experiences within the Canvas. This dynamic segmentation facilitates relevant messaging and optimized user journeys, ultimately driving increased engagement and conversions. Understanding these attributes provides a granular level of control over user flow, enabling marketers to react in real-time to specific user behaviors and entry points. This level of personalization was not always possible with older marketing automation tools, showcasing the evolution toward individualized customer experiences.

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