This at-home coloring product combines botanical ingredients with pigments to change hair color. A typical application involves mixing a developer with a crme containing color, applying the mixture to the hair, and allowing it to process before rinsing. Variations exist for different needs, such as covering gray hair or creating highlights.
The use of plant extracts in these products may offer perceived benefits, such as conditioning and nourishing the hair during the coloring process. The brand has a history of emphasizing natural elements in its formulations. This resonates with consumers seeking options they perceive as gentler or less damaging than traditional chemical colorants. The availability of a variety of shades caters to diverse preferences and allows for personalized expression through hair color.
