This at-home hair dye system from a well-established international brand combines a permanent coloring agent with keratin, a protein naturally found in hair. It aims to provide long-lasting color while simultaneously treating the hair, promoting smoothness and strength. The product typically includes a coloring cream, developer lotion, a keratin-infused treatment, and gloves.
Consumers frequently seek products that offer both color and conditioning benefits. The inclusion of keratin aims to address the potential damage caused by chemical processing, leaving hair looking healthier and more vibrant after coloring. This type of product aligns with broader trends in the beauty industry, where multi-functional products offering both aesthetic and restorative benefits are increasingly popular.