This professional hair coloring product line, developed and manufactured in Italy, offers a wide range of shades and formulations for various hair types and coloring techniques. From vibrant reds and cool blondes to rich browns and natural-looking coverage for gray hair, the diverse palette provides stylists with versatile tools to achieve desired results. Advanced formulations often incorporate conditioning agents to minimize damage and enhance shine.
Known for its high-quality ingredients and commitment to research and development, this Italian brand emphasizes delivering long-lasting color vibrancy and predictable outcomes. Its popularity among salon professionals stems from its ability to provide consistent, reliable performance and cater to diverse coloring needs, contributing to client satisfaction and building salon reputation. The brand’s history reflects a dedication to innovation in hair care technology, frequently introducing new products and techniques to the market.
