This phrase suggests a desire for more vibrant, engaging, and descriptive language in New York Times (NYT) reporting. It implies a move away from dry, factual reporting towards a richer, more evocative style. An example might be using vivid metaphors and descriptive adjectives to paint a picture for the reader, rather than simply stating the facts.
Emphasizing richer language can enhance reader engagement and comprehension. Evocative prose can make complex topics more accessible and memorable. Historically, journalistic styles have evolved, shifting between periods of more embellished writing and periods favoring concise, direct language. The push for more colorful language may reflect a current cultural preference for dynamic storytelling, potentially driven by competition from other media formats.