This specific designation refers to a precise color within Nike’s manufacturing palette. Such codes ensure consistent color reproduction across various product lines and materials, from footwear to apparel. A standardized system like this allows designers, manufacturers, and retailers to communicate accurately about color, eliminating ambiguity and ensuring brand consistency. For example, if a particular shade of blue is designated for a specific shoe model, this code guarantees that the exact same shade appears on every pair produced, regardless of location or production run.
Maintaining consistent coloration is crucial for brand recognition and customer satisfaction. Customers associate specific colors with a brand’s identity, and consistent application of these colors reinforces this association. Precise color matching also plays a critical role in quality control, ensuring that all products meet the brand’s high standards. Historically, color matching across different materials and production facilities was a significant challenge. The development of standardized color coding systems revolutionized the industry, allowing for precise replication and global consistency.