This term refers to a collection of vacation destinations under a specific brand, offering various accommodations and amenities like swimming pools, restaurants, and recreational activities. An example would be a chain of beachfront hotels and villas spread across different geographical locations, each offering a similar level of service and luxury under a unified brand identity.
Investing in such establishments can provide significant financial returns, contribute to local economies through job creation and tourism revenue, and offer travelers memorable experiences. The history of branded resort development reflects a shift towards integrated experiences, moving beyond just accommodation to encompass a broader range of services and activities tailored to specific traveler demographics.
