This type of hair cleanser contains pigments that refresh or enhance hair color with each wash. It offers a convenient method for maintaining vibrant, unconventional shades, like blues, purples, and pinks, between salon visits or traditional dye applications. This product acts as a color-refreshing treatment, depositing small amounts of pigment onto the hair shaft while cleansing.
The significance of this color-maintenance method lies in its ability to prolong vibrancy, reducing the frequency of more intensive color treatments, which can be damaging. It offers a less committed approach to experimenting with bold colors, allowing for gradual fading between washes if desired. This practice emerged as part of a broader trend toward self-expression and customization in hair care, reflecting a shift towards readily accessible and maintainable alternative hair colors.
