A delicate pink hue derived from natural, plant-based sources is often used to impart a soft, rosy color to various food products marketed to vegetarians and vegans. Beetroot juice, for example, is a common source of this natural pigment. Other sources include extracts from hibiscus flowers or sweet potatoes. These colorants offer an alternative to synthetic or animal-derived food colorings like carmine (derived from insects).
The increasing demand for plant-based diets has elevated the importance of natural food colorings. Consumers seeking vegetarian and vegan options often scrutinize ingredient lists for animal products, including colorings. Natural pigments offer a solution, aligning with ethical and dietary restrictions. Historically, natural dyes played a significant role in food preparation, and the renewed interest reflects a broader movement towards clean label products and sustainable practices.
