This rich, wine-inspired hue offers a temporary yet vibrant color transformation. Achieved through a deposit-only dye that coats the hair shaft without altering its underlying pigment, this coloration method typically lasts between four and six washes, gradually fading with each shampoo. This characteristic makes it an ideal choice for those who enjoy experimenting with different looks or who are hesitant about permanent commitment.
The non-committal nature of this coloration method presents a low-risk opportunity for self-expression and experimentation. It allows individuals to preview how a bolder color might suit their complexion and style without the long-term consequences of permanent dyes. Furthermore, the deposit-only process is generally less damaging to the hair shaft than permanent coloring. Historically, temporary hair colors have offered a relatively accessible and affordable route to vibrant hair colors, furthering their popularity.