This German multinational company offers a wide array of colorants for home and professional use, encompassing permanent, demi-permanent, and temporary options. These products range from natural tones like black, brown, and blonde to vibrant and fashionable shades such as reds, purples, and blues. Specific product lines cater to different needs, including gray coverage, color refreshing, and bold transformations, often incorporating conditioning agents for hair health.
The brand’s extensive color palette empowers individuals to express their style and personality through diverse hair colors. Its legacy of innovation and research has led to the development of formulas that prioritize both vibrant color and hair care. Established in 1898, the company’s history reflects a consistent dedication to advancing hair coloring technology and meeting evolving consumer preferences.