A visual guide typically displays a range of shades achievable with sunless tanning products, from light to dark. These guides often present the shades on varied skin tones to illustrate potential results. An example might show how a light bronze solution appears on fair skin compared to medium or dark skin.
Selecting the right shade is critical for a natural-looking tan. These visual aids allow clients to preview potential outcomes and discuss preferences with tanning professionals, ensuring satisfaction and avoiding undesirable results like an orange or overly dark appearance. Historically, achieving a tan relied solely on sun exposure. The advent of sunless tanning brought a safer alternative, and tools like visual shade guides help individuals navigate the wider range of color choices this method offers.