A specialist in this field guides organizations in maximizing the value of their intangible assetscreative works, inventions, and branding elements. This involves developing and executing strategies to protect these assets through patents, trademarks, copyrights, and trade secrets. For example, a company launching a new product line would rely on such expertise to secure trademarks and potentially patents related to the product’s design and functionality.
Effective management of these assets is critical for business success in today’s competitive landscape. It not only safeguards innovations from unauthorized use but also provides a competitive edge, enabling companies to license their creations, attract investment, and build strong brand recognition. Historically, safeguarding innovation has always been crucial, but the increasing complexity and globalization of markets have elevated the need for specialized strategic guidance in this area.
