The symbolic use of specific hues during the New Year’s holiday is a widespread tradition across many cultures. For example, wearing red underwear in some Latin American countries is believed to attract love in the coming year, while gold is often associated with prosperity and good fortune in many Western cultures. These practices often involve clothing, decorations, and food, infusing the celebration with visual richness and meaning.
This association of hues with aspirations for the new year provides a sense of hope and optimism. It allows individuals to participate in a shared cultural experience, connecting them to their heritage and community. Historically, many of these symbolic associations stem from ancient beliefs and folklore related to warding off evil spirits and attracting positive energies at the start of a new cycle.